Jorn Barger's Tips For New Bloggers
A couple of his pointers make sense to me, now that we're blogging.
1. A true weblog is a log of all the URLs you want to save or share.That's what we do here on Securing Innovation in a special section called Quick Links in the sidebar to the left of our posts. Now that we're up and running with our corporate blog, I see how important this feature is, and how right Kevin O'Keefe of LexBlog was when he advised us that we'd probably appreciate the Quick Links on our corporate blog even more than our own posts here.
Quick Links is where we share with our readers all the interesting stuff we discover surfing the web each day. And that's what Barger is getting at when he says his "intent for weblogs in 1997 was to make the web as a whole more transparent, via a sort of "mesh network," where each weblog amplifies just those signals (or links) its author likes best."
The other point Barger makes that really struck home with me is this:
4. Being truly yourself is always hipper than suppressing a link just because it's not trendy enough. Your readers need to get to know you.When we started this corporate blog, it wasn't really clear to me how much of my personal life I would share with clients and customers of IP.com beyond the business bio that outlines my professional background. As much as that corporate blurb tells readers what I do, as CEO, there's not a great deal in there about who I am, Tom Colson. It's not easy to talk personally on a website, but I'm learning that blogging is more like having a conversation with readers than writing articles in business journals. So, I'll begin this blog conversation as I would with new friends, by introducing you to the girls in my life and a girl named Pants.


