Jorn Barger's Tips For New Bloggers

Ten years ago today, on December 17, 1997, Jorn Barger coined the word "weblog" to describe the daily list of links that "logged" his travels across the web. Having learned a lot about blogging over the past decade, he now shares his top 10 tips for novice bloggers in an article published in Wired Magazine.

A couple of his pointers make sense to me, now that we're blogging.
1. A true weblog is a log of all the URLs you want to save or share.
That's what we do here on Securing Innovation in a special section called Quick Links in the sidebar to the left of our posts. Now that we're up and running with our corporate blog, I see how important this feature is, and how right Kevin O'Keefe of LexBlog was when he advised us that we'd probably appreciate the Quick Links on our corporate blog even more than our own posts here.

Quick Links is where we share with our readers all the interesting stuff we discover surfing the web each day. And that's what Barger is getting at when he says his "intent for weblogs in 1997 was to make the web as a whole more transparent, via a sort of "mesh network," where each weblog amplifies just those signals (or links) its author likes best."

The other point Barger makes that really struck home with me is this:
 4. Being truly yourself is always hipper than suppressing a link just because it's not trendy enough. Your readers need to get to know you.
When we started this corporate blog, it wasn't really clear to me how much of my personal life I would share with clients and customers of IP.com beyond the business bio that outlines my professional background. As much as that corporate blurb tells readers what I do, as CEO, there's not a great deal in there about who I am, Tom Colson. It's not easy to talk personally on a website, but I'm learning that blogging is more like having a conversation with readers than writing articles in business journals. So, I'll begin this blog conversation as I would with new friends, by introducing you to the girls in my life and a girl named Pants.
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Why We Believe In Business Blogs

Bill Manning, the founder and chairman of IP.com is very tech-savvy and, not surprisingly, a big believer in the power of technology and the Internet. And we, like him, are keenly interested in how business blogs are changing the way corporate executives communicate with their clients, customers, and other stakeholders.

Take, for example, all the people who blog at Sun Microsystems, including CEO Jonathan Schwartz, who has his own blog. We think they've got it right.

Many of us at Sun are doing work that could change the world. We need to do a better job of telling the world. As of now, you are encouraged to tell the world about your work, without asking permission first (but please do read and follow the advice in this note). Blogging is a good way to do this.


Advice By speaking directly to the world, without benefit of management approval, we are accepting higher risks in the interest of higher rewards. We don't want to micro-manage, but here is some advice.

It's a Two-Way Street The real goal isn't to get everyone at Sun blogging, it's to become part of the industry conversation. So, whether or not you're going to write, and especially if you are, look around and do some reading, so you learn where the conversation is and what people are saying.

If you start writing, remember the Web is all about links; when you see something interesting and relevant, link to it; you'll be doing your readers a service, and you'll also generate links back to you; a win-win.

What we're doing at IP.com might not change the world (or maybe it will) and we certainly don't position our company at the center of the universe, but it's probably not an exaggeration to say we're changing the world of intellectual property.

In our little corner of the online world, there's a lot happening with patents, trademarks, and trade secrets, and a lot of relevant stuff is being said on interesting blogs by people who really know what they're talking about. So we're joining the conversation, and blogging about how innovation is managed by corporations with a vested interest in their Intellectual Property.

Find the conversation. Join it. Contribute to it. "Conversing is how we learn. It's how we network. It's how we grow as professionals," says Kevin O'Keefe, CEO of LexBlog, whose team of experts guided us in the development of our corporate blog, "Blogging is a conversation. Not only do you learn and grow your reputation by joining in, you will not be conspicuous by your absence."

Blog well, and own the conversation.

If you're interested in learning more about IP.com and why we blog, you may want to read our first post here.