We Love What Kevin @ LexBlog Has Done

One of the challenges we faced at IP.com, as we thought about how best to get into blogging at work about business matters of interest to our clients and colleagues managing  intellectual property, was how we'd be able to design a blog  that matched the quality of of our corporate website at ip.com. A lot of time and attention had gone into the redesign of our company website, and we wanted a weblog that would be an effective corporate communications channel to open up new business opportunities with good clients like these.

For us, and the people we do business with, our company website is an important part of our corporate communications media, and we knew that blogging would bring even more attention to what we do for our clients. So our blog would have to be professional. Getting a blog started using Blogger, Movable Type, or WordPress is so easy anyone can be blogging in minutes using one of those familiar templates. We wanted something more professional, something designed just for us. Our own corporate blog.

We looked at a lot of blogs that focus on intellectual property, our business, and really liked the professional blogs developed by LexBlog for these lawyers:

When we were asked which of LexBlog's designs was, perhaps, the best example of what we were looking for in style and presentation, we thought their own company blog was about as good as it gets. We love what Kevin O'Keefe at LexBlog has done with his own company blog, Real Lawyers Have Blogs. We think his blog is an excellent example of corporate branding, using the company blog to show how effective blogging can be for lawyers and companies. LexBlog Has Corporate Blogs might be the new mantra, if Securing Innovation and the other company weblogs in the growing LexBlog portfolio are a good indication of more to come.

Did we forget anyone? ;-) We think that the folks at LexBlog have really outdone themselves lately with innovative corporate blogs, not to mention all the professional law blogs in the LexBlog portfolio.

On our Securing Innovation blog, here, in particular, we love using the Quick Links feature to share with our readers, and our employees at IP.com, lots of links to other blogs and articles of interest to those in our business, which we find when reading their blogs in our feed reader. Speaking of which, if you want to pick up our Quick Links selections in your feed reader, there's a separate RSS feed for that column, in addition to our regular blog feed. How cool is that?

We hope you like what we're doing here on our new corporate blog, with the help of the team of professional weblog developers at LexBlog. We really owe them one. Did we mention they're fun to work with? Ask anyone who has.

Corporate Blog Council

We've been following with some interest the inception of the Blog Council, "a community for official corporate blogs and bloggers that represent major global corporations" that was recently formed by some very large corporations, including AccuQuote, Cisco, The Coca-Cola Company, Dell, Gemstar-TV Guide, General Motors, Kaiser Permanente, Microsoft, Nokia, SAP, Starwood Hotels and Resorts, and Wells Fargo.

Conspicuously absent from that blog cabal are Sun and IBM, each with thousands of  employees who blog, and strong corporate commitments to blogging evident from notes on their respective company websites here:
Many of us at Sun are doing work that could change the world. We need to do a better job of telling the world. As of now, you are encouraged to tell the world about your work, without asking permission first (but please do read and follow the advice in this note). Blogging is a good way to do this.
and here:
As they'll tell you themselves, the opinions and interests expressed on IBMers' blogs are their own and don't necessarily represent this company's positions, strategies or views. But that doesn't mean we don't want you to read them! Because they do represent lots of business and technology expertise you can't get from anyone else.
IBMer Mike Moran adds on his Biznology Blog:
Many other companies use blogs to connect better with their customers through blogs. Blogs that are written by living breathing employees, not the PR department.
Our new corporate blog, Securing Innovation, was conceived by us as a group blog, with posts by all our employees who want to write articles and blog about their work for the company. As well, some of our executives have their own personal blogs about their special interests and expertise. Tom Petrocelli,  our Senior Vice President for Enterprise Software, has his own blog, Tom's Technology Take, where he shares his thoughts about a wide range of technology issues beyond those he writes about here on the company blog.

IP.com is not a large corporation with hundreds and thousands of employees, but more than a few great ones, and we count among our clients many of these large companies that are developing best practices in corporate blogging. Like them, we're pretty much learning as we blog, and hoping to get better with experience in this engaging new medium for corporate communications.

This is the Blawg of the Day, w00t!

Securing Innovation is today's Blawg of the Day on Inter Alia, an internet legal research weblog by veteran law blogger Tom Mighell.

Tom Mighell is Senior Counsel and Litigation Technology Support Coordinator at  Cowles & Thompson in Dallas.  In addition to his busy law practice, Tom publishes the Internet legal research and technology weblog  Inter Alia and is the current Chair of ABA TECHSHOW 2008, among other things.

Speaking of IP.com's new corporate weblog, Tom says, "Great blog -- give it a look."

w00t!