Email Doesn't Manage Innovation
"This is not a tool. This is a toy. THIS is a tool!" - Julia Childs, on rolling pins.
Email has had a major impact on business. It's all but eliminated the need to send letters and memos on paper. The ability to have quick, on-line conversations has made e-mail (and it's kin, instant messaging and texting) the model for modern communications. For teams trying to produce something creative, however, it falls short. The issue with e-mail is that it is totally free form, both in terms of information and user action. With e-mail, you can't produce predictable results. You don't know how the information will be organized or even what information you might get. While the ability to write anything has its strengths, e-mail systems usually need to be coupled with databases and other structured information systems to be useful for managing innovation. The unstructured nature of e-mail also makes tracking difficult. From an IP perspective, this means no inherent way to protect prior art.
The failure of email to support innovative processes and protect IP is part of the reason that IP.com has developed collaboration features in InnovationQ. The Consultation feature available in the InnovationQ workflow engine is a form of structured collaboration. Rather than take interactions offline to e-mail, we have introduced a method of interacting that mimics the freeform nature of e-mail. At the same time, users can tap into the the structure of a workflow and the structured documents attached to the workflow.
This is only the first step. The next version of InnovationQ will have a new Collaborative Innovation module that provides for group interactions within a structured environment. While maintaining the free flow of ideas, InnovationQ will allow those ideas to be tracked and preserved as IP. Just as important, it will encourage users to drive toward a goal rather than flail about in e-mail.
E-mail is great. Without it, most of us couldn't function. It has its limitations though, especially in the innovation process. We need to recognize these limitations and use tools better suited to our purpose. InnovationQ is about innovation. It's the tool to use when you want to accomplish something creative and protect it at the same time.
Email has had a major impact on business. It's all but eliminated the need to send letters and memos on paper. The ability to have quick, on-line conversations has made e-mail (and it's kin, instant messaging and texting) the model for modern communications. For teams trying to produce something creative, however, it falls short. The issue with e-mail is that it is totally free form, both in terms of information and user action. With e-mail, you can't produce predictable results. You don't know how the information will be organized or even what information you might get. While the ability to write anything has its strengths, e-mail systems usually need to be coupled with databases and other structured information systems to be useful for managing innovation. The unstructured nature of e-mail also makes tracking difficult. From an IP perspective, this means no inherent way to protect prior art.
The failure of email to support innovative processes and protect IP is part of the reason that IP.com has developed collaboration features in InnovationQ. The Consultation feature available in the InnovationQ workflow engine is a form of structured collaboration. Rather than take interactions offline to e-mail, we have introduced a method of interacting that mimics the freeform nature of e-mail. At the same time, users can tap into the the structure of a workflow and the structured documents attached to the workflow.
This is only the first step. The next version of InnovationQ will have a new Collaborative Innovation module that provides for group interactions within a structured environment. While maintaining the free flow of ideas, InnovationQ will allow those ideas to be tracked and preserved as IP. Just as important, it will encourage users to drive toward a goal rather than flail about in e-mail.
E-mail is great. Without it, most of us couldn't function. It has its limitations though, especially in the innovation process. We need to recognize these limitations and use tools better suited to our purpose. InnovationQ is about innovation. It's the tool to use when you want to accomplish something creative and protect it at the same time.
