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John Cass, a marketer who writes about corporate blogging, PR communications, marketing, social media, and the Internet, reports better than average ratings for blogging Fortune 500 companies.

[Cass] developed a new chart for the Fortune 500 business blogging wiki. The chart shows the average scores for reviews conducted on Fortune 500 companies that are running a corporate blog.

You can review the chart on the about this wiki section of the website.

Using the businessandblogging.com methodology for reviewing blogs, which is a system of eight review factors to give a total of 80 potential points for assessing a company's blog,

Heaven forbid anyone might apply such rigorous analysis to our corporate blog, but at least that gives us some high standards to aspire to. We've long been fans of the blogs at Sun Microsystems, led by CEO Jonathan Schwartz. When we launched this corporate blog for IP.com Inc., I wrote about why we believe in business blogs, mentioning Sun blogs as leading examples of what we hope to achieve with this new medium for corporate communications. So we were especially interested when John Cass reported on PR Communications that one of the Fortune 500 blogs reviewed was Jonathan Schwartz's Blog.

Nigel Vanderford reviews the CEO of SUN Microsystem's blog, Jonathan Schwartz. Nigel gave Jonathan's blog high marks, 68 out of 80. He liked the frequency of posting, engaging writing and interactiveness with the rest of the blogging community. Nigel discovered Schwartz comments on other blogs.

I would have given Jonathan's Blog even higher marks--because his blog makes me aware of how much I have yet to learn about blogging. Hopefully, my team and I can learn from the good example set by Jonathan Schwartz and other senior executives like Mike Dillon who blog at Sun.

The goal isn't to get everyone at Sun contributing online, it's to become part of the industry conversation. So, if you are going to write, look around and do some reading first, so you learn where the conversation is and what people are saying. Remember the Web is all about links; when you see something interesting and relevant, link to it; you'll be doing your readers a service, and you'll also generate links back to you; a win-win.

That's what we like to do in our Quick Links in the sidebar to the left, where we share interesting blogs and articles we've found. We're learning, and sharing.