Sun CEO Jonathan Schwartz's Blog Review

John Cass, a marketer who writes about corporate blogging, PR communications, marketing, social media, and the Internet, reports better than average ratings for blogging Fortune 500 companies.
[Cass] developed a new chart for the Fortune 500 business blogging wiki. The chart shows the average scores for reviews conducted on Fortune 500 companies that are running a corporate blog.

You can review the chart on the about this wiki section of the website.

Using the businessandblogging.com methodology for reviewing blogs, which is a system of eight review factors to give a total of 80 potential points for assessing a company's blog,
Heaven forbid anyone might apply such rigorous analysis to our corporate blog, but at least that gives us some high standards to aspire to. We've long been fans of the blogs at Sun Microsystems, led by CEO Jonathan Schwartz. When we launched this corporate blog for IP.com, I wrote about why we believe in business blogs, mentioning Sun blogs as leading examples of what we hope to achieve with this new medium for corporate communications. So we were especially interested when John Cass reported on PR Communications that one of the Fortune 500 blogs reviewed was Jonathan Schwartz's Blog.
Nigel Vanderford reviews the CEO of SUN Microsystem's blog, Jonathan Schwartz. Nigel gave Jonathan's blog high marks, 68 out of 80. He liked the frequency of posting, engaging writing and interactiveness with the rest of the blogging community. Nigel discovered Schwartz comments on other blogs.
I would have given Jonathan's Blog even higher marks--because his blog makes me aware of how much I have yet to learn about blogging. Hopefully, my team and I can learn from the good example set by Jonathan Schwartz and other senior executives like Mike Dillon who blog at Sun.
The goal isn't to get everyone at Sun contributing online, it's to become part of the industry conversation. So, if you are going to write, look around and do some reading first, so you learn where the conversation is and what people are saying. Remember the Web is all about links; when you see something interesting and relevant, link to it; you'll be doing your readers a service, and you'll also generate links back to you; a win-win.
That's what we like to do in our Quick Links in the sidebar to the left, where we share interesting blogs and articles we've found. We're learning, and sharing.

Securing Innovation and Patents in China

In a blog post titled Chinese Patent System: Problems and Best Practices on the California Biotech Law Blog, Kristie Prinz points to a recent article by Thomas Babel on IP Frontline, Patents in China - Is There Any Real Protection?
With increased pressure from the West and the World Trade Organization, China has instituted a number of reforms to its patent system. Much like the United States Patent and Trademark Office (“PTO”), China has a centralized intellectual property office, known as the State Intellectual Property Office ("SIPO"), which processes patent applications, grants patents, and enforces patents in China. At first blush, the patent system and SIPO seem to be modern and in tune with the concepts and protections found in Western patent systems. Unfortunately, the actual functioning of the patent system in China is far different from its official representation of performance.
The article goes on to make a comparison with the United States patent process. The author concludes, "No protection is foolproof. However, understanding the limitations and risks involved when producing products or components in China can help a company understand the costs of doing business in China and limit its exposure to the loss of patent rights."

IP.com is providing technologies to companies and organizations to help secure their inventions and innovations in China, where the company's Executive Vice President,  Asia Pacific, Johnson Kong, is now meeting with clients in Hong Kong. Here on our company blog, Johnson will be discussing the special needs of businesses and companies securing innovation in Asia.

Tom Petrocelli, Senior Vice President for Enterprise Software at IP.com, is also travelling on business in Asia. While he writes on this blog about company business, he's also writing a personal blog Tom's Technology Take, where he reports in this weekend from Hsinchu, Taiwan.

Speaking of language translation, we note this recent announcement:
The State Intellectual Property Office of China (SIPO) has launched a free online machine translation service for patent information searchers. The Chinese-to-English translation engine, launched on 25 April 2008, was developed by SIPO and the China Patent Information Center (CPIC). The service supports Chinese patent documents and utility models and allows English language searching for bibliographic data and abstracts of published Chinese patent documents. The machine-translation engine is now open to the public for testing.

In addition, SIPO's Intellectual Property Publishing House (IPPH) has launched an English version of their "China Intellectual Property Net" (CNIPR) website, which includes a new search tool, "C-Pat Search" and offers the possibility for a machine translation.
In the weeks and months ahead, our clients and friends will be able to read more about the business of IP.com in Asia, and we'll even be blogging in Chinese languages some of our executives are fluent in -- more fluent in Chinese than in blogging, perhaps, so bear with us while we get this blog up to speed for our readers in Asia.

We urge our readers around the world to give generously to the victims of the recent earthquake disaster. Here's an excellent China Earthquake Donation Guide, recommended by our friends at the China Law Blog.

PharmaBiotech IP Summit & BIO International

The authors of  the outstanding "Patent Docs" blog are patent attorneys who hold doctorates in biotech and chemical disciplines, so it's a good place to keep track of all the upcoming continuing education seminars and conferences of interest to patent professionals in those industries.

IP.com will be represented at two of those upcoming conferences:

May 28-30, 2008 - PharmaBiotech IP Summit (Worldwide Business Research) - Philadelphia, PA

June 17-20, 2008 - BIO International Convention (Biotechnology Industry Organization) - San Diego, CA

In addition to introducing InnovationQ to many prospective clients like these, hopefully, we'll get a chance during these conferences to meet with outstanding bloggers like  the Patent Docs and get together over coffee with the Patent Baristas. If you're going to be attending one of these upcoming conferences and would like to meet up while we're there, contact us and we'll set something up.

IP.com Website Links To IP Newsflash

Since we linked IP Newsflash in the navigation header at the top of the home page of the IP.com website, our clients and visitors have been checking out this Intellectual Property meta-information portal that browses your information channels for you and presents only relevant, recent and customizable IP information on a single page.

As a result of this new traffic to IP Newsflash from IP.com, our website has risen rather quickly in the list of the top links that send visitors to this handy intellectual property news portal.

The list features websites that link to IP Newsflash and have sent visitors to IP Newsflash within the last four months. The rank is determined by the visitors that use these links. The number in the column 'visits' shows, how many visitors since 20th June 2004 came from this website.

To be featured on this list, you may simply link to IP Newsflash. IP Newsflash will automatically detect the link and store it in a database. Every visitor that uses your link counts toward your rank. The more visitors click on the link on your website, the higher your rank will be.
Thanks to Rolf Claessen, who created IP Newsflash, for sending a good number of his visitors to us, as well. We really appreciate all the new visitors to IP.com who have discovered our company from links on IP Newsflash.