How to Blog for the Company
What's in a blog?
Taken at face value, entering posts on the blog is very easy. It looks like an online word processor which enables you to publish your articles and make them available online as well as manage a few options and features. However, this is a lot more complex than you think. Not necessarily from a technical point of view, but certainly from an Internet writing skills point of view.
If you'd like someone to simplify the complexities of company blogs, there's probably no better overview of corporate blogging than an article on Marketing & Innovation that is divided into three blog posts on the golden rules for corporate blogging.
The first post in the series is a general introduction to blogging for companies.
The second post raises some preliminary questions: "What is the objective of this blog? Is it about awareness? Is it intended for you to share knowledge with the community? Is it there to show that your corporation and its experts are particularly good at something?"
The third posts lists some of the "do's and don'ts" of writing on a corporate blog.
How are we doing?
When we started this blog at IP.com Inc., CEO Tom Colson wrote here:
What we're doing at IP.com might not change the world (or maybe it will) and we certainly don't position our company at the center of the universe, but it's probably not an exaggeration to say we're changing the world of intellectual property.In our little corner of the online world, there's a lot happening with patents, trademarks, and trade secrets, and a lot of relevant stuff is being said on interesting blogs by people who really know what they're talking about. So we're joining the conversation, and blogging about how innovation is managed by corporations with a vested interest in their Intellectual Property.
Is there something in particular you'd like to discuss here? We'll keep an eye on the comments below this post where readers can give us some feedback on how we can make our company blog more interesting and helpful. Ask questions. Let us know what you think. Tell us how we can improve. We won't publish every rant and rave (we do read all of them) but if you've got some constructive criticism or helpful advice for our blog, we'd really love to hear from you.
