Intellectual Property Conferences
As the team here at IP.com gets ready for upcoming conferences that will be attended by hundreds of intellectual property attorneys, we thought it might be helpful to review The Conferencing Manifesto that Matthew Homann has republished on his insightful law blog.
Know Your Questions. Seek Your Answers. Never attend a conference without at least three questions you want answered. Never leave until they have been.
Their Conference is Your Focus Group. Want to measure the pulse of the marketplace? Want feedback on your idea, product, or business model? Go to a conference populated by your ideal customer. Forget the sessions. Hang out in the hallway. And listen. A lot.
Be Smart. Be Helpful. Then Be Quiet. Other attendees may have come to the conference to meet people like you. They may want and deserve your help (and you, theirs). They didn’t come to hear your hour-long presentation. Please understand the difference.
Paper Works Best. Your ability to pay attention to conference speakers and attendees is inversely proportional to your ability to pay attention to the outside world. Stow the laptop, turn off the BlackBerry, pull out the Moleskine, and start writing. Oh, and if you can’t leave the real world behind for an hour or two, please don’t leave it at all.
Blogging is not Participation. We get it. Your blog has tens/hundreds/thousands of readers who can’t wait to hear your take on the last speaker’s presentation and about how crappy the WiFi is. Your “audience” will be there tomorrow. Your fellow attendees will not.
The most important people at the conference are sitting next to you. Think Tom Peters gives a rat’s ass about your new business strategy? Is Seth Godin going to give you personalized marketing advice? Of course not. The people at any event who are most likely to have already faced your challenges (and maybe even solved them) aren’t the highly-paid keynoters, but rather your fellow attendees. They are like you. They can help you. Ignore them at your peril.
Vendors Matter. Vendors are like puppies. They crave your attention. Give it. They know your industry and the other attendees better than you do. Talk with them. Learn from them. Then take a few pens.
If, by chance, you're going to be at the 2008 Annual Meeting of the Intellectual Property Owners Association on September 21-23 in San Diego, please stop by and visit IP.com and the other exhbitors in the Exhibitor Hall.
If you miss us there, you can catch up with IP.com's Michael Inglisa next month in Washington, DC at the Annual Meeting of the Intellectual Property Law Association between October 23-25.
Hopefully, you'll find some effective tools for management of intellectual property assets that your law firm's clients might thank you for discovering.
IP.com is the global leader in providing strategic and reliable intellectual property solutions. The world's largest and most innovative companies trust IP.com for their enterprise-wide intellectual property asset management, defensive publishing, and patent search services. With IP.com’s comprehensive suite of products, companies can effectively maximize the value of their Intellectual Property. Utilizing workflows and roles-based access, IP.com can help you to capture and safeguard your innovation from its earliest stages, streamline your IP decision-making processes, reduce your R&D costs, and accelerate your time to market - all within a secure collaborative environment. Ultimately, IP.com will help you to protect and maximize your company’s most critical asset, your intellectual property.


