Look Who's Following IP.com On Twitter

In the brief time IP.com has been on Twitter @ipdotcom, we've attracted quite a diverse and interesting following. We notice among our followers on Twitter, the familiar, the famous, and some new bloggers.

We'd like to welcome these followers to this little corner of the blogosphere, IP.com's  corporate weblog, Securing Innovation.

If you're on Twitter and you'd like to join those who are already following IP.com, turn your dial to @ipdotcom and click on the "Follow" button and see our growing number of followers there. If you're not yet on Twitter, join in and see what's going on.

We'll be updating this post, from time to time, so check back and see who else is among our followers on Twitter. And we'll be checking to see who's following our followers, and adding some of them to those we follow on Twitter, too. Yeah, it's a fun way to network among the leaders in the intellectual property community.

Companies in Conversation on Twitter

Kevin O'Keefe at LexBlog, whose company works with IP.com in the design and development of our company weblog, Securing Innovation, has shown us how to incorporate new social media like Twitter into the company's digital communications.

Tonight, following Kevin O'Keefe on Twitter, we see him pointing to an interesting article in U.S. News and World Report about how companies use social media to be a part of the conversation.

The onslaught of blogs, discussion forums and user-generated media has changed the flow of information about people, products and brands forever. Anyone with a computer, a video camera or even a cell phone can post information, reviews and comments about you and your brand on dozens of highly visited online destinations.

It's no longer enough to create a website and assume that prospects will learn about your company solely from there. In today's online social media world, businesses of all shapes and sizes must actively participate in online reputation management.

Of course, the best way to manage your online reputation from a business standpoint is to put out great products, provide excellent customer service and honor all your commitments. That's certainly a great start, but you may still need to monitor and respond to what's being said about your organization.

In the end, writes John Jantsch, the only way to control what people say about your company is to be part of the conversation. We might add, even when the conversation isn't about your company but about another company with a very similar name.

Holy Kaw! (as in "Holy Cow!") Guy Kawasaki

On his way back from Moscow last night, Guy Kawasaki took a minute between flights to send some of his 35,400 followers on Twitter to check out our latest blog post about innovation at Stanford, his alma mater.

http://twitter.com/guykawasaki/status/1050955608

Holy Kaw! (as in "Holy Cow!")

Thanks, Guy.

Dispatches from the Salt Mines

The name Salzburg literally means "Salt Castle", and derives its name from the barges carrying salt on the Salzach river, which were subject to a toll in the 8th century, as was customary for many communities and cities on European rivers.

I've been sent here, near the salt mines of Austria, to represent IP.com, as Executive Vice President and Head of Asia Pacific, at the Salzburg Global Seminar, which I'm privileged to co-chair this year.

New Models of Intellectual Property: Predictability and Openness as Spurs to Innovation, Session 460 of the Salzburg Global Seminar, begins today and continues through December 11th.

The session will convene senior legal and corporate experts, high-level government officials and leading academics and commentators from around the world to explore ideas on how countries can benefit from new paradigms of innovation and develop solutions to persistent global disputes relating to IP. The underlying question will be how to ensure that IPR are used to promote the widest possible benefits from innovation, and not restrict them.

It's a tough assignment, but somebody's got to do it. Johnson Kong, reporting from Salzburg, Austria.

Troll the Archives for Patent Stories

Browsing the archives, you can find some of the most interesting posts here on Securing Innovation.

According to our blog traffic monitor, recent visitors have enjoyed our look at the best inventions of the year, as determined by Time magazine, and the 50 most innovative companies for 2008, presented in a BusinessWeek video.

Many readers have looked at Tom Petrocelli's post about the end of life for IP. Others have shown interest in MIT's technology licensing office.

And a lot of readers have checked out the post about rating USPTO examiners anonymously.

But the story that continues to get the most attention here on Securing Innovation is our disclaimer that IP.com is NOT suing Nokia for $17.7 Billion. Yeah, that's a lot of money even as patent infringement lawsuits go these days.

When the story first broke, back in February, we thought there might be more than a possibility of confusion of our company name, IP.com with the unrelated German IP licensing company IPCom GmbH & Co. KG that is demanding billions in patent licensing fees from Nokia and many other well-known brands. Hopefully, there's no confusion now, especially as the story continues to make news and is featured in the October 2008 issue of IP Law & Business article headlined: Crossing the Bridge to Europe.

Turning One and Blogrolling Right Along

It's been about a year now since we started our blog, Securing Innovation, and were given this warm welcome by Victoria Pynchon at The IP ADR Blog. Since then, our readership has grown remarkably, and many have subscribed to this blog's feeds.

Securing Innovation also got a lot of link love when we hosted Blawg Review #179, which highlighted the best of the intellectual property blogosphere while commemorating the invention of the ballpoint pen. We're especially grateful for the generous comments from Victoria Pynchon regarding our relatively new blog.

If we have achieved such heights, it is by standing on the shoulders of giants, and we'd like to acknowledge the support of those bloggers in the intellectual property community who have kindly added a link to Securing Innovation in the blogrolls of their well-regarded blogs.

Without them and many others who have, from time to time, shared our posts with their readers, we could not have had such a successful first year of blogging. It's really been more than we expected.

We've learned a lot and we're continuing to pick things up as we go. And we're adding new features to make this blog even more useful, to us and our readers. More about that in the weeks ahead. In the meantime, we hope you enjoy as much as we do the many useful IP Resources, Tech Blogs, Business Blogs, and IP Blogs that are already linked in the sidebar blogrolls here on Securing Innovation. If you think of others we should link, please let us know in the comments below. Thanks for all your help.