Jonathan Schwartz, his new blog -- book?

Jonathan Schwartz, former CEO of Sun Microsystems, has long been an advocate for transparency in the world of business and in the blogosphere, being one of the first Chief Executive Officers of a Fortune 500 company to blog . On February 4, 2010, following the acquisition of Sun Microsystems by Oracle, Schwartz resigned from his post as CEO of Sun. His resignation was a haiku on Twitter that read as follows: "Financial crisis/Stalled too many customers/CEO no more." Now, Jonathan Schwartz has a new blog interestingly titled What I Couldn't Say...

It’s a lot harder writing a blog as an individual than as a Chief Executive.

As a CEO, you have an obvious and explicit agenda in nearly all communications – drive awareness for the company, its products and ideas. The same applies across internal and external audiences (the notion you can separate audiences is comically antiquated – ubiquitous social media renders listeners just as powerful as speakers).

As an individual, my agenda isn’t nearly so clear (at least one reason it’s taken me so long to post a first entry). On the one hand, I’d like to put context around some of the decisions I faced at Sun. There was almost always more going on behind the scenes than was obvious to the outside world, and some of that backdrop might be interesting.

Could probably fill a book.

Cartoon by Hugh MacLeod @gapingvoid on Twitter and gapingvoid.com

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