Al Gore and John Chambers TelePresence
The Platform, Cisco's official blog, has a post announcing that Nobel Laureate, Oscar Winner and former Vice President Al Gore will join Cisco Chairman and CEO John Chambers in a virtual conversation on climate change and technology innovation on Wednesday, March 19, 2008.
While we're on the topic, and have the former Vice President's ear, we wonder what Al Gore thinks of the Eco-Patent Commons and the recent paper "A New Mindset for Corporate Sustainability", sponsored by Cisco and BT that reportedly concluded:
Notably, while the academic team collaborating to produce the paper "A New Mindset for Corporate Sustainability" met in person several times, apparently no international travel was required. Using Cisco TelePresence, the high-definition virtual meeting solution, the group was able to come together and discuss their research as though in a conventional face-to-face meeting, whilst reducing travel so as to minimise any negative environmental effects of the collaboration.
They will be joined by Cisco's Sue Bostrom, EVP, Chief Marketing Officer, in a Cisco TelePresence session before a live audience at VoiceCon to examine the critical role that technology and innovation can play in mitigating climate change. Some topics they will cover include: the latest observations of the effects of global warming and the impact of information technology; how businesses can reduce greenhouse gas emissions through innovation; and, how the technology industry can help create the most sustainable model for addressing global climate change.Someone might care to ask if Cisco plans to join IBM, Nokia, Pitney-Bowes and Sony in the Eco-Patent Commons announced a few weeks ago.
While we're on the topic, and have the former Vice President's ear, we wonder what Al Gore thinks of the Eco-Patent Commons and the recent paper "A New Mindset for Corporate Sustainability", sponsored by Cisco and BT that reportedly concluded:
Organisations that wish to grow profitably in the future must focus their efforts to benefit shareholders, society and the environment simultaneously. Concentrating on any one of these areas at the expense of the other two may compromise a business's long-term success. A focus on sustainability provides the best means to implement this triple-pronged strategy simultaneously, enabling organisations to innovate, differentiate themselves and succeed.Among the 10 steps to turning your company into a sustainability-driven innovator identified by the study and listed in this paper, we note this:
9. Join the networksThat's probably a good indication that we might expect Cisco to contribute to the Eco-Patent Commons, too.
A growing number of organisations, networks and other bodies dedicated to encouraging sustainable business are emerging. Get involved with groups such as the World Business Council for Sustainable Development, the UN Global Compact, the International Business Leaders Forum and similar local bodies. Take part in sustainability investment rankings and monitors such as the Dow Jones Sustainability Indexes and the Corporate Responsibility Index.
Notably, while the academic team collaborating to produce the paper "A New Mindset for Corporate Sustainability" met in person several times, apparently no international travel was required. Using Cisco TelePresence, the high-definition virtual meeting solution, the group was able to come together and discuss their research as though in a conventional face-to-face meeting, whilst reducing travel so as to minimise any negative environmental effects of the collaboration.
