The Trusted Advisor Puts Client Needs First

One of the best books not reviewed in The 100 Best Business Books of All Time is The Trusted Advisor, co-authored by Charles Green with Robert Galford and David Maister. Published in 2000, it's not a new book, but it's required reading for everyone at IP.com and highly recommended to all our blog readers. And, while we're talking about reading blogs, may we recommend, as well, Trust Matters, the business blog of Trusted Advisor Associates.

This past week, on that insightful business blog, Charlie Green and his associates put together a seminal series of five posts that are absolutely essential reading for anyone selling to clients in a relationship-based business during a downturn in the economy like we're in right now.

Trust-based Business Development in a Recession

Client Focus

Collaboration

Long-Term and Relationship Focus

Transparency

Well, there you have it: 62 Sales Tips for a Recession - Based on Trust. If you're like us, you'll want to add Trust Matters to your blog reader. And, if you're looking for a copy of The Trusted Advisor and can't find one in a bookstore near you, order a copy for yourself or your office from Amazon, where the book is now an incredible bargain in paperback. If you're in the office at IP.com, you've probably seen the copy of this book we keep handy on the coffee table where everyone is encouraged to pick it up and read a chapter at a time or take it home to read over the weekend. We'd really like to buy everyone their own copy, but hey, it's a recession and we'll just have to share.

Business Books on Innovation & Creativity

Over the weekend, I picked up a copy of The 100 Best Business Books of All Time. That's not a hundred business books added to my e-book reader, but one new business book by Jack Covert and Todd Sattersten now out in hardcover.

The 100 Best puts each book in context, so that readers can quickly find solutions to the problems they face, such as how best to spend The First 90 Days in a new job or how to take their company from Good to Great. Many of the choices are surprising - you’ll find reviews of Moneyball and Orbiting the Giant Hairball, but not Jack Welch’s memoir.

Of particular interest to readers of this blog might be the reviews of business books about:

Innovation & Creativity

Orbiting the Giant Hairball by Gordon MacKenzie
The Art of Innovation by Tom Kelley with Jonathan Littman
Jump Start Your Business Brain by Doug Hall
A Whack on the Side of the Head by Roger Von Oech
The Creative Habit by Twyla Tharp
The Art of Possibility by Rosamund Stone Zander and Benjamin Zander

At the end of each review, Jack and Todd direct readers to other books both inside and outside The 100 Best. And sprinkled throughout are sidebars taking the reader beyond business books, suggesting movies, novels, and even children's books that offer equally relevant insights.

For a complete list of the 100 business books reviewed, click here.