Make THE Difference: a new brand vision

TMB (Thai Military Bank) has launched a new brand vision "Make THE Difference" by making a film to inspire people to start thinking differently. We think you'll appreciate the innovation.

The Sequel: Can GM Reinvent Its Brand?

GM needs to cut costs, create stronger brand messages with the consumer, and make better cars. By marketing fewer models under few brands, they should be able to sell more cars than they do now. The plan they need to submit to Congress today is a simple and inevitable one.

Look, here's the plan.