Our friend and colleague, Robert L. Cantrell, shares his thoughts about IP strategy and business (and shark photography) @RobertLCantrell on Twitter, where we recently caught this gem:

Put the best tools in the hands of the best people and let them use or create the best ideas, and you can dominate your field.

That's just one of many ideas in Robert's new book, reviewed on Patent Baristas by Stephen Albainy-Jenei, who adds, "We highly recommend that you read Outpacing the Competition. You are sure to walk away with insights into business action that go well beyond just intellectual property strategies."

Robert L. Cantrell, one of the founding executives of IP.com, has returned to IP.com as a Senior Director of Business Development. His focus will be to develop straight-forward product solutions for companies that are looking for advanced tools to compete using their IP by means other than a traditional patent arms race.

Robert Cantrell is a professional strategist and the author of a recently-published book, Outpacing the Competition: Patent-Based Business Strategy. Robert has managed multiple solution sales and IP consulting engagements across a wide range of technology sectors that include communications, electronics, medical devices, pharmaceuticals, energy, and consumer goods fields. He is also a faculty member of Patent Resources Group (PRG), the leading provider of advanced patent education to the legal and business communities.

Robert's core expertise is in classical strategy, which he carried over from his military experience as in infantry officer with the 101st Airborne Division of the U.S. Army.  His  first book, Understanding Sun Tzu on the Art of War, received critical acclaim and has been selected by the Department of Defense as text for the National War College in Washington DC.

We think you'll enjoy Robert Cantrell's writing here on IP.com's corporate blog, Securing Innovation, and you can follow his thoughts on Twitter @RobertLCantrell, as well. We're really looking forward to working closely with Robert again at IP.com.