Johnson Kong, Executive Vice President and Head of Asia Pacific for IP.com Inc., is in Korea with Tom Colson, our CEO, who addressed an international group of thought leaders gathering at PATINEX 2008.

IP.com Inc. CEO Tom Colson's presentation was on Advanced Enterprise Management and IP Strategies.

The keynote address for PATINEX 2008 was by KAIST President Nam-Pyo Suh, who spoke on the Strategy of Patent Information Usage for Finding a New Market.

After this conference, Johnson Kong and Tom Colson are continuing on to Beijing and other centers in Asia that are regular stops for executives from IP.com Inc.

Readers can follow at @ipdotcom on Twitter, where we're following other leaders in the technology space, like Sun Microsystems CEO Jonathan Schwartz. Here's how Jonathan Schwartz explains how Twitter helps him run Sun:

"Communication is a key part of leadership—as CEO, I need to engage the market, inside and outside Sun, with whatever technology affords me the greatest possible reach. Through blogs, online news, social networking sites, or Twitter, the Internet has fundamentally changed how we communicate with one another. Today, we have thousands of employees participating, engaging customers and developers across the world, 24 hours a day. And whether it's via a half-hour streaming video or a 140-character Tweet, we need to reach everyone in the forum and format they choose—not what we choose."

We're working on it, but it's still early days in the integration of Twitter feeds into this blog. However, if you add @ipdotcom to those you're following on Twitter now, you'll be sure to hear more about the latest innovations in intellectual property management and IP strategies. We look forward to reading your "tweets" and following you, too, just like we're following Jonathan Schwartz and Guy Kawasaki on Twitter.

...at some point, a company needs to ask how many patents it really needs. And, that's exactly what we did about three years ago. Up to that time Sun was filing well over 1,000 patent applications per year. But, in 2005, we made the decision to reduce our patent filings to the point that we had about 700 patents issued last year. And this number may decline in the future. While this is still a sizable number for most companies, it is a significant decline for Sun and occurs during a period in which we have more innovation than at any point in Sun's history.

Why the change? Part of the reason is financial. On average, it costs more than $20,000 to obtain a U.S. patent and this figure grows significantly when you file around the world. Also, this amount does not include annual annuities required to keep a patent in effect. Being selective in what you patent can result in significant savings. However, the bigger reason for the change is that our focus has shifted from quantity to quality. To this end, we have completely re-architected the manner in which we determine the innovations we will patent. As part of this process, inventions are reviewed by a panel of the chief technology officers from across our different lines of businesses with input from distinguished engineers and other experienced innovators. We apply a significant amount of scrutiny to determine whether something is truly innovative before we submit it to the PTO. For us, it doesn't make sense to patent everything. Rather, our focus is on patents that represent significant technological innovation.

"I am absolutely amazed at the success of these patents," said Steven Farago, Ph.D., the inventor of the Acticon "smart connector" technology. "Back in 1996, I wouldn't have thought it was possible to license 150 companies. But General Patent has been wonderful and exceeded all my expectations. They have left no stone unturned in enforcing the Acticon patents."

When a third party claim has been clear and the terms reasonable, we have entered into licenses. However, those situations are easily distinguished from the cases that make up almost all of our present docket of patent litigation. These lawsuits have usually been filed with no advance notice, by plaintiffs that don't commercialize their patents (i.e. create and sell products) and in venues considered favorable to them. It's also almost always the case that these plaintiffs have done little or no investigation to ascertain whether our products infringe prior to filing their lawsuit.

[Cass] developed a new chart for the Fortune 500 business blogging wiki. The chart shows the average scores for reviews conducted on Fortune 500 companies that are running a corporate blog.

You can review the chart on the about this wiki section of the website.

Using the businessandblogging.com methodology for reviewing blogs, which is a system of eight review factors to give a total of 80 potential points for assessing a company's blog,

Nigel Vanderford reviews the CEO of SUN Microsystem's blog, Jonathan Schwartz. Nigel gave Jonathan's blog high marks, 68 out of 80. He liked the frequency of posting, engaging writing and interactiveness with the rest of the blogging community. Nigel discovered Schwartz comments on other blogs.

The goal isn't to get everyone at Sun contributing online, it's to become part of the industry conversation. So, if you are going to write, look around and do some reading first, so you learn where the conversation is and what people are saying. Remember the Web is all about links; when you see something interesting and relevant, link to it; you'll be doing your readers a service, and you'll also generate links back to you; a win-win.