Technology Transfer Workflow at OU

The University of Oklahoma's Intellectual Property Management Office is in the business of developing relationships with researchers and providing to them the benefits of commercialization of their projects. The IPMO focuses on getting value from the technology that is developed at OU which, in turn, increases the university’s research, and creates new companies or finds companies that can benefit from that technology, all of which contributes directly to the intellectual, economic, social and cultural vitality of the state and the nation.

Yesterday, IP.com and the University of Oklahoma announced the launch of the InnovationQ Technology Transfer Workflow application for the University of Oklahoma's Intellectual Property Management Office. The system was designed to improve decision-making, secure IP records, and enhance the marketing of university intellectual property to prospective licensees.

"The chief goal was to improve the ability of the University of Oklahoma to identify, secure, and market the incredible research that occurs on their campuses," says Tom Petrocelli, IP.com's SVP for Enterprise Software. "Not only will the University of Oklahoma's IPMO be able to make better decisions about their ground-breaking research, they will be able to more effectively discover and attract licensees for those ideas."

InnovationQ helps companies to legally safeguard their intellectual property, derive more value from ideas, and speed the monetization of innovation. With streamlined processes, collaboration tools, and a secure system for managing innovation, InnovationQ effectively protects and enhances intellectual property from its conception.

"IP.com is designed to capture innovation at a very early stage and automate common but tedious IP related processes," says Colin FitzSimons, Associate VP for Technology Development and the Executive Director of the Intellectual Property Management Office at the University of Oklahoma.

InnovationQ offers the flexibility to integrate with existing software systems and corporate LDAP directories. This simplifies the process of assigning user and group roles within the system and accessing existing records, ultimately increasing compliance. Researchers and faculty are more likely to submit inventions -- as they can continually track the progress and status of each disclosure. It creates transparency between researchers and the IPMO.

"InnovationQ provides us with a suite of IP marketing tools," says Cameron McCoy, Director of Technology Marketing for the Intellectual Property Management Office at the University of Oklahoma. "We are collaborating with IP.com to create a unique innovation dashboard for technology managers to view reports, assess activities, and take action on their technologies and non-confidential summaries. It provides a platform for us to showcase our licensable content through a custom technology marketing portal -- providing OU with new commercialization opportunities."

InnovationQ delivers web-based, onsite intellectual property management solutions including invention disclosure review, patent analysis to assess acquisitions and divestitures, publication clearance, and R&D collaboration. IP.com configures these user modules to customer specifications yielding an application that is unique to customers.

Innovation & The University-Industry Interface

"The day academia & industrialists can smoothly inter-connect, inter-operate & forge alliances of equals, will be the beginning of an era of smooth, continuous innovation." - Desmond Aubery

That's a perceptive observation pulled from the comments to a great article "Innovation and the University-Industry Interface" republished on Xconomy, which begins with this thought:

The buzzword of the 1980s and ’90s was “entrepreneurship.” This decade, the obsession is with “innovation” as the presumed path to riches for people and nations. Since the key generators of innovation are research universities and the key implementers of innovation are companies, there is an ever-increasing focus on making the university and industry interface more effective. But will the twain meet? It could be very difficult.

I thought the article was well worth reading again and, as I'm preparing to head off  to "Changing Horizons", the 2008 Annual Meeting of the Association of University Technology Managers (AUTM), the following quote from the article caught my attention:

Academic institutions have huge reputations and visibility, but a very small or dedicated core staff. For instance, MIT is huge in reach, breadth, impact, and reputation. Yet its core faculty has hovered around 900 since 1950. Contrast this with IBM at some 350,000 employees.

IP.com works with major companies, helping businesses manage innovation, and recently we've been talking with technology managers at universities about leveraging our innovation management applications and technologies to create a customized interface between academia and big business. As noted in the New York Times:

The obsession with marrying research and markets, while generally a strength of American capitalism, leaves some needs unmet. To fill them, “companies need boots on the ground at universities,” says Henry Chesbrough, a business professor who studies innovation at the University of California, Berkeley.

We're really looking forward to meeting with the intellectual property professionals at  AUTM, a nonprofit professional association with membership of more than 3,600 intellectual property managers and business executives from 45 countries.  This looks like an especially interesting part of the conference program:

Innovation Showcases: academic and government technology transfer offices, along with university-based startup companies, present the latest and greatest technologies in life sciences and physical sciences to affiliate members in these rapid-fire, business-oriented sessions. The Showcase will be followed by AUTM's new "Getting Down to Business" Social Hour, a reception for academics, company representatives, investors and other service providers an opportunity to get to know each other in a relaxed social setting.

Who knows what new technology developed at universities will be showcased? I wonder if there will be anyone from the University of Michigan to talk about the new Hercules laser announced this week. Wow!

If you're planning on attending the annual meeting of the Association of University Technology Managers in San Diego from February 28th to March 1st and would like to get together and chat about what we can do to bridge the technology transfer gap between universities and corporations, please give me a call or email and we'll set something up. Perhaps we can connect you with the people at our corporate clients that share the vision for an innovative university-industry interface.