In our business at IP.com we've been using teleconferencing more and more frequently  to connect with people in China. Johnson Kong our Executive Vice President, Asia Pacific, is resident there, and I've been traveling on business to China, myself, almost once every month or so, during the past few years. I now speak a bit of Mandarin, with a New York accent. While there's nothing like face-to-face meetings to bridge the cultural divide, it's great to be able to keep in touch on a more regular basis with teleconferencing. Videoconferencing is sure to become a part of our lives, not just our business, sooner than we might have imagined just a few years ago,

They will be joined by Cisco's Sue Bostrom, EVP, Chief Marketing Officer, in a Cisco TelePresence session before a live audience at VoiceCon to examine the critical role that technology and innovation can play in mitigating climate change. Some topics they will cover include: the latest observations of the effects of global warming and the impact of information technology; how businesses can reduce greenhouse gas emissions through innovation; and, how the technology industry can help create the most sustainable model for addressing global climate change.

Organisations that wish to grow profitably in the future must focus their efforts to benefit shareholders, society and the environment simultaneously. Concentrating on any one of these areas at the expense of the other two may compromise a business's long-term success. A focus on sustainability provides the best means to implement this triple-pronged strategy simultaneously, enabling organisations to innovate, differentiate themselves and succeed.

9. Join the networks
A growing number of organisations, networks and other bodies dedicated to encouraging sustainable business are emerging. Get involved with groups such as the World Business Council for Sustainable Development, the UN Global Compact, the International Business Leaders Forum and similar local bodies. Take part in sustainability investment rankings and monitors such as the Dow Jones Sustainability Indexes and the Corporate Responsibility Index.